derickson, Author at e-Strategy

Online Social Video Ads Shared Worldwide By Industry, Q1 2013 [CHART]

Entertainment garnered the most social video shares in Q1 2013, which is unsurprising given the adeptness of the industry at creating video content.

Bot traffic is up again in Q1, even after a spike in Q4.

Online video ad views jumped to a record high of 13.2 billion in March, up about 33% month-over-month.

41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t.

20% of smart phone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby.

Asked which generation they relate most to, only 41% of Gen Xers (born between 1965 and 1976) identified their own generation.

Political advertising fueled a 13% increase in local TV ad revenues last year, to $20.8 billion.

44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.

When compared with all advertisers, 46% of consumer goods campaigns worldwide in 2012 focused on brand awareness.

Smart phone and tablet users said money-saving offers were the most important characteristics of apps.