Posts by derickson
Child Abuse Poster PSA Only Children Can See [VIDEO]
The organization Aid to Children and Adolescents has created poster ads that displays a child abuse hotline number that only people shorter than 4’5″ can see
Read MoreTravel Industry’s Marketing Influence By Demographic, May 2013 [CHART]
Roughly 8 in 10 Americans pay attention to travel marketing and advertising.
Read MoreGlobal Share of Mobile Real-Time Bidding Ad Views By OS, Q1 2013 [CHART]
In-app advertising accounted for the bulk of mobile RTB ads, at 93% of ads viewed. Browsers accounted for the remaining 7%.
Read MoreGlobal Share of Mobile Real-Time Bidding Ad Views By Device, Q1 2013 [CHART]
In Q1 2013 that tablets accounted for 46% of mobile RTB ads viewed worldwide, compared with 54% viewed on smart phones.
Read MoreBudget Shift To Digital Marketing, April 2013 [CHART]
4 in 10 global marketers around the world will be reallocating budgets to digital marketing.
Read MoreThe Dangers Of Drunken Joking [VIDEO]
A tale of tortilla chip acrimony and the marketing lesson therein.
Read MoreChannel Effectiveness For Generating Sales Leads, April 2013 [CHART]
Respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential).
Read MoreImportance Of Global Search Marketing, April 2013 [CHART]
6 in 10 search marketers believe that it will be either much more (27%) or more (36%) important to rank in global search engines this year compared to last.
Read MoreB2B New Product Launch Messaging, April 2013 [TABLE]
Almost 60% of respondents believe that only a minority of salespeople are delivering new product messages the way they were intended.
Read MoreGlobal Ad Spending Growth By Sector, 2012 [CHART]
Global ad spending grew by 3.2% last year, but some sectors fared better than others.
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