Posts by derickson
American New Vehicle Buyer Behavior On Auto-Makers' Websites, August 2012 [TABLE]
Multiple-brand consumers were twice as likely to read consumer reviews on those sites.
Read MoreIndustries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]
Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.
Read MoreAverage US Search CPC By Device, Q1 2013 [TABLE]
The computer still garnered the highest CPC rates in the US, at 56 cents in Q1 2013, while the phone was a comparatively inexpensive 30 cents per click.
Read MoreUS Search Ad Spending vs. Clicks By Device, Q1 2013 [CHART]
In Q1 2013, the tablet and phone accounted for nearly 20% of paid search clicks, but the devices only garnered about 14% of search spending.
Read MoreGlobal Search Ad Spending Growth, Q2 2012-Q1 2013 [CHART]
Global paid search ad spending continues to rise, with year-over-year growth in Q1 2013 reaching 15%.
Read MoreWhy People Stream Online Video By Content Type, May 2013 [TABLE]
Among monthly users, network TV shows online have the same “wantedness” score as sports on regular TV, and also rivals regular primetime TV, meaning that these viewers attach a similar importance to online and regular TV content.
Read MoreFacebook Brand Response Rates, Q2 2012-Q1 2013 [CHART]
Brands responded to 60% of questions posed to them on Facebook during Q1, up from 55% the previous quarter, and almost double the 30% from Q2 2012.
Read MoreYouTube Trends Map [VIDEO]
An e-Strategy Webcast demonstration of YouTube’s new Trends Map tool.
Read MoreCMOs' Top Marketing Performance Barriers, May 2013 [CHART]
CMOs most often say that inefficient business practices are to blame.
Read MoreMobile Path To Purchase, May 2013 [TABLE]
46% of mobile users use their device exclusively as their primary tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC.
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