derickson, Author at e-Strategy

Mom's Engagement Prompts, May 2013 [TABLE]

81% of mothers will engage more with a brand if they are offered a reward.

eCommerce Spending, Q1 2007 – Q1 2013 [CHART]

US retail e-commerce spending grew by 13% year-over-year to reach $50.2 billion.

Carnival Cruise's Spotify Campaign Metrics, November 2012 [TABLE]

From mid-October 2012 through the end of November, Carnival launched a custom music playlist called Carnival Cruise Tunes.

Five Amazing Citizen Videos Of Moore, Oklahoma Tornado [VIDEO]

This is not the first time we’ve seen storm-chasers post remarkable video of tornadoes but videos of the Moore, Oklahoma tornado may be the most dramatic.

US Mobile Media Ad Spending By Format, 2010-2015 [TABLE]

In 2013, the MMA predicts companies will invest $3.16 billion in the mobile web, translating to about two-thirds of spending. By 2015, that share will drop down to 58%, as mobile apps get significantly more investment.

Effect Of Mobile & Tablet Advertising On Branding, 2013 [CHART]

In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.

US Mobile Marketing Spending By Type, 2010-2015 [TABLE]

This year spending on mobile marketing will reach $10.46 billion. By 2015, spending on the channel will approach $20 billion.

Top Creepy & Weird Uses Of Loyalty Program Information, May 2013 [CHART]

Consumers find some uses of personal information for loyalty programs to be cool & exciting but others exceed privacy boundaries and are simply creepy and weird.

American Mobile Marketing Spending, 2010-2015 [CHART]

The mobile marketing ecosystem is demonstrating rapid growth, with $6.7 billion spent by client-side marketers and retailers in 2012.

How Generations Value Face-To-Face Communication, May 2013 [CHART]

61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.