derickson, Author at e-Strategy

Content Management Systems' Underperformance, May 2013 [CHART]

Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence.

Top Features Implemented On American Small Business Mobile Websites, March 2013 [CHART]

Of the 1/3 of small businesses that had optimized their websites for mobile, 70% had made the effort to also ensure their sites worked well with social media.

Top Ways Small Businesses Use Mobile, March 2013 [CHART]

More than seven in 10 small businesses had used mobile technology for social media and email marketing.

Interactive Online Video Advertising Effect On Branding, Q2 2012 [CHART]

A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.

US Online Video Advertising CPM, 2010-2017 [TABLE]

CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.

US Online Video Ad Spending, 2011-2017 [CHART]

US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.

Beyond Social Media: Charles Ramsey Autotuned; Amy's Belligerent Bakers & Citizen Drone [PODCAST]

This week: Charles Ramsey autotuned; Amy’s belligerent bakers; citizen drones, Red Robin burgers, and Mall of America’s Vines.

Reasons For Mobile Shopping Cart Abandonment, May 2013 [CHART]

Roughly 7 in 10 smart phone and tablet owners have tried to make purchases on their device, indicating a high degree of comfort and enthusiasm with mobile commerce.

Top 10 Advertisers On Hispanic Websites, Q1 2013 [TABLE]

Procter & Gamble (P&G) and Toyota were by far the leading advertisers on Hispanic websites, neck and neck with 6.78% and 6.74% share of ad occurrences, respectively.

Consumer Attitudes Toward Loyalty Programs, May 2013 [TABLE]

The average consumer is a member in more than 7 loyalty programs, and many have room for more.