derickson, Author at e-Strategy

Retailers' Views Of The Future, May 2013 [CHART]

In general, retailers feel that future retail growth will come primarily from digital channels, not stores, with 40% agreeing with that sentiment, versus 29% disagreeing.

Use Of Third-Party Data In Online Ad Campaigns, April 2013 [CHART]

More than half of agencies surveyed used third-party data in their digital advertising efforts, and 39% of advertisers and ad platforms each said the same.

Preferred Audience-Targeting Data Sources For Advertising, April 2013 [CHART]

Where third-party data really came in handy was in targeting digital display ads.

Use Of Audience Targeting In Display Advertising, April 2013 [CHART]

More than nine out of 10 agencies and ad platforms said they used targeting.

Consumers Who Find Native Advertising Misleading, October 2012 [CHART]

In October 2012, a high percentage of US internet users found ads that appeared as content misleading.

Effectiveness Of Native Video Ads, December 2012 [CHART]

A survey of US media agency executives in late 2012 and found that nearly 50% considered native video ads to be more effective than conventional ads at hitting key performance indicators

US Social Media Ad Spending By Type, 2012-2017 [CHART]

Social networks, news sites, digital content aggregators and streaming media services are rife with ads that are integrated into the content experience.

Percent Of Viewing Time Spent Using Tablets By Generation, May 2013 [CHART]

Among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices.

Instagram Adoption By Brands, May 1 – February 1, 2013 [CHART]

The number of Interbrand 100 brands with an Instagram account has grown to 67 as of May 1st.

Smart Phone Shoppers' In-Store Product Research Resources, May 2013 [CHART]

79% of smart phone owners qualify as smart phone shoppers.