Posts by derickson
American Smart Phone Users By Age, 2011-2017 [TABLE]
eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.
Read MoreDevice Ownership Among American Children & Teens, November 2012 [TABLE]
43% of children ages 3 to 18 used the smart phone, with 65% of that group doing so on a daily basis.
Read MoreGmail Redesign [VIDEO]
Google is redesigning the Gmail interface to help deal with inbox clutter.
Read MoreAmerican Child & Teen Smart Phone Users By Grade Level, February 2013 [CHART]
19% of elementary school students used smart phones and 42% of middle school students did so as well.
Read MoreWeekly American Netflix Streamers, 2010 & 2013 [CHART]
In 2013, according to Leichtman, 22% of US consumers surveyed said they streamed Netflix weekly—more than five times as many as watched content via Netflix in 2010.
Read MoreOnline Americans Who Subscribe To Cable TV, May 2013 [CHART]
While 60% of US internet users still had a cable TV subscription in May, another 23% said they had a subscription in the past, but not any longer.
Read MoreTeen's Online Reputation Management Practices [VIDEO]
19% of teens have posted updates, comments, photos, or videos that they later regretted sharing.
Read MoreOnline Branding Tactics Effectiveness, May 2013 [CHART]
70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year.
Read MoreTwitter Advertising Effectiveness, May 2013 [CHART]
Just 1 in 10 users find Twitter ads such as Promoted Tweets to be “very effective,” although another 45% find them to be “somewhat effective.”
Read MoreDigital Capabilities & Confidence In Future Competitiveness, May 2013 [CHART]
Executives at large companies who rate themselves highly in terms of their digital capabilities are more likely to have confidence in their future competitive position.
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