derickson, Author at e-Strategy

Social Advertising Buying Strategies, Q1 2013 [CHART]

Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative.

Ad Pros' Social Media Marketing Tactics, Q1 2013 [CHART]

73% of respondents used branded pages on social networks to deliver messages, making it the most popular social media tactic among social advertisers.

Core Competencies Of Data Management Platforms, September 2012 [CHART]

DMPs can standardize disparate data sources to build a larger, more descriptive picture of a customer or audience base that marketers can act upon.

Top Big Data Challenges, 2012 [CHART]

83% of respondents said processing disparate sets of information was a leading Big Data challenge.

Customer Data Use For Insights, November 2012 [CHART]

49% of companies polled worldwide had enacted a data management strategy as of fall 2012.

Marketers' Social Media Plans, May 2013 [CHART]

This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.

Local Media Fans Social Behaviors By Media Type, May 2013 [CHART]

What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium.

Millennials' Attitudes Toward Shopping By Gender, May 2013 [CHART]

Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%).

Customer Satisfaction With Information Sector, May 2013 [CHART]

Customer satisfaction with pay TV providers remains relatively low, although it has increased slightly after remaining flat for 3 consecutive years.

Data-Driven Marketing Spending, Q1 2013 [CHART]

38.7% indicated that their data-driven marketing spending increased quarter-over-quarter, with another 41.9% reporting a steady level of spending.