Posts by derickson
Ad Engagement Effectiveness On Made-for-Web Video Content vs Repurposed TV, May 2013 [CHART]
Click-through rates for the repurposed TV content (1.11%) and for the made-for-web content (1.09%) were evenly matched.
Read MoreUS Radio Revenues, Q1 2013 [TABLE]
Healthy growth in digital (9%) and off-air (5%) helped offset a sluggish quarter for spot advertising, which was down 2% from Q1 2012.
Read MoreUS Mobile Travel Sales, 2011-2017 [CHART]
eMarketer’s estimate for mobile travel sales—which includes both tablets and smartphones—will nearly double this year, increasing from $7 billion to $13.6 billion.
Read MoreAmericans Who Research & Purchase Travel Products Online, August 2012 [CHART]
81% of US internet users who had booked travel in the past 12 months had researched their trips online, while 74% of respondents had booked online.
Read MoreUS Digital Travel Sales, 2011-2017 [CHART]
US digital travel sales are expected to slowly but steadily increase between 2013 and 2017, achieving a 5.36% compound annual growth rate.
Read MoreTeens Who Lie About Their Age Online, 2012 [CHART]
36% of online teens who are 12 years old admitted to falsifying their age in order to gain access to a website or account.
Read MoreTeens’ Negative Online Experiences, 2012 [TABLE]
4% of teens have posted something online that caused problems for them or a family member, or got them in trouble at school.
Read MoreTeens’ Positive Experiences Online, 2012 [TABLE]
39% of online teens say they have met someone online who became a good friend.
Read MoreTeens' Social Media Reputation Management Activities By Network Size, 2012 [TABLE]
Teens with large friend networks are more active reputation managers on social media.
Read MoreTwitter's New Multitainment TV Ad Targeting Platform [VIDEO]
Twitter has launched a new program designed to help brands sync up television ads and Promoted Tweets through the use of video fingerprinting technology.
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