Posts by derickson
Top Social Platforms’ Multi-Platform Reach By Device, December 2013 [CHART]
Twitter and Instagram are closely matched in total reach, a finding that makes sense given a recent report from the Pew Research Center indicating that a majority of Twitter users also use Instagram.
Read MorePay-TV Subscriptions Among Millennial Heads Of Households, Q4 2012 – Q4 2013 [CHART]
In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV.
Read MoreEmails That Use Responsively Designed Landing Pages, November 2013 [CHART]
Nearly two-thirds of all emails sent had a landing page with mobile responsive design at least sometimes.
Read MoreMarketing Channels Most Often Used With Email, February 2014 [CHART]
More than six in 10 marketers worldwide said that landing pages were the marketing channel most often integrated with their email programs.
Read MoreGlobal Online Ad Spending Share, 2012-2018 [TABLE]
The US is still the single biggest spender on digital ads, with North America thus the highest-spending region.
Read MoreGlobal Online Ad Spending, 2012-2018 [CHART]
Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year.
Read MoreHarry Potter-Related Baby Names, 1996-2012 [VIDEO]
Hermione, Draco, and Sirius all gained popularity after being featured in the Harry Potter books.
Read MoreHBO Effect: Female Babies Named Arya, 1996-2012 [VIDEO]
The name Arya surged in popularity with girls in 2011 and 2012, after the The Game Of Thrones premiered.
Read MoreThe HBO Effect: Babies Named "Khaleesi," 2010-2012 [VIDEO]
146 Khaleesis were born in 2012, making it more popular as a full name than Betsy or Nadine.
Read MoreOnline Marketing Growth's Effect On Marketing Responsibilities, April 2014 [CHART]
Some 53% of surveyed CMOs from around the world believe that digital marketing’s growth has changed their team’s responsibilities by ratcheting up the pressure to enable revenue growth.
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