Posts by derickson
Coupons' Influential Over Brand Choice, April 2014 [CHART]
Some 44% of respondents reported that coupons are very (26%) or extremely (18%) influential in their choice of a specific brand of product.
Read MoreDemographics Of Farmers [INFOGRAPHIC]
This infographic from the University of Illinois Extension illustrates the agricultural census of 2012 and highlights the demographics of farmers.
Read MoreWhat Makes A Video Go Viral?
David Erickson discusses some of the factors that contribute to what makes a video go viral.
Read MoreSmart Phone Share Of US Market, October 2011 – February 2014 [CHART]
Apple remains the leading manufacturer (41.3% market share), ahead of Samsung (27%) for the 3-month period ending in February.
Read MoreSources Consumers Use For Local Shopping, April 2014 [TABLE]
The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first.
Read MoreConsumer Discomfort With Personal Data Access & Sharing, April 2014 [TABLE]
Close to half – or more – consumers indicate that they’re very or extremely uncomfortable with companies sharing their personal information.
Read MoreUS Radio Ad Revenues, 2006-2018 [CHART]
BIA/Kelsey notes that radio revenue was mostly flat last year, a result consistent with the Radio Advertising Bureau’s calculations.
Read MoreAmericans' Small-Ticket Purchase Cutbacks, April 2014 [CHART]
Parents are also more likely than those without children in the household to decrease their spending in a variety of areas, including restaurants (64% vs. 56%) and entertainment (60% vs. 51%).
Read MoreOnline Ad Spending In Spain, 2011-2017 [CHART]
The estimates for 2013 digital ad spending from IAB Spain align closely with eMarketer’s calculation of $1.15 billion.
Read MoreOnline Ad Spending Share In Spain By Format, 2013 [CHART]
Spending on mobile ads amounted to just 4.5% of all digital expenditure in 2013, or €39.9 million ($53.2 million).
Read More