Posts by derickson
Marketers On Social Media ROI & Facebook Effectiveness, May 2014 [CHART]
Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media activities, though that was up from 26% last year.
Read MoreCustomer Satisfaction With Subscription TV Providers, 2013 vs. 2014 [CHART]
Satisfaction with providers has dropped to a multi-year low.
Read MoreMobile Ad Viewability & Engagement Among Executives [CHART]
58 percent of executives said desktop ads were more memorable.
Read MoreExecs' Social Media Use: Sharing vs. Sourcing [CHART]
91 percent of executives said they would share work-related news with others.
Read MoreDevice Executives Most Use To Consumer News [CHART]
More than 50 percent of the survey responses by executives were completed on a mobile device.
Read MoreMary Meeker's Ugly State Of The Internet Presentation [VIDEO]
During episode 50 of the Beyond Social Media Show, David Erickson & B.L. Ochman discuss the wonderful yet atrociously-designed State of the Internet presentation Mary Meeker gives each year.
Read MorePersonas, Presentations & LinkedIn Publishing – Beyond Social Media #50 [VIDEO]
Beyond Social Media Show #50 – David Erickson & B.L. Ochman discuss marketing personas, Mary Meeker’s State of the Internet report, and LinkedIn Publishing.
Read MoreTop Sources For Industry News Among Executives [VIDEO]
Sixty percent of executives said that an email newsletter is one of the first three sources they turn to in the mornings for news.
Read MoreGermans Who Think Their Online Information Is Safe, 2011 & 2013 [CHART]
July 2013 polling conducted by ARIS for BITKOM found that only 29% of internet users in Germany ages 14 and older felt their online information was safe,
Read MoreGerman Victims Of Cybercrime, January 2014 [CHART]
38% of German web users had suffered some kind of cyberattack in the previous 12 months.
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