derickson, Author at e-Strategy

US Travel Industry Online Ad Spending By Channel, 2014 [CHART]

Mobile spending will make up 35.5% of the US travel sector’s $4.15 billion in digital ad investments in 2014 as travel marketers make changes to deal with high mobile device usage.

US Travel Industry Online Ad Spending By Objective, 2014 [CHART]

Nearly three-quarters of the US travel industry’s digital spending in 2014 will be devoted to direct-response objectives, as opposed to branding efforts.

US Travel Industry Online Ad Spending, 2012-2018 [CHART]

In 2014, the majority of the US travel industry’s digital ad spending will come from a handful of online travel agencies.

US CPG & Consumer Products Online Ad Spending By Channel, 2014 [CHART]

CPG’s share of spending on mobile is on the low end—just 7.9% of total mobile spending—compared with other industries such as retail, financial services and automotive.

US CPG & Consumer Products Online Ad Spending By Objective, 2014 [CHART]

US digital ad spending on branding will make up 65% of total budgets vs. 35% for direct response.

US CPG & Consumer Products Online Ad Spending, 2012-2018 [CHART]

US CPG and consumer products industry’s advertising spending on digital media will hit $4.20 billion in 2014.

B2B vs. B2C Marketers' Single Most Important Social Channel, May 2014 [CHART]

Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.

Top 10 Companies On Instagram, May 2014 [TABLE]

The top 10 Interbrand companies on Instagram (by follower size) are investing more time in the platform and drawing larger audiences, with each of the 10 now enjoying more than 1 million followers.

Share of Online Video Ad Views By Vertical, Q1 2014 [CHART]

CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.

US Radio Revenues, Q1 2014 [CHART]

Radio revenues were flat year-over-year in Q1 at about $3.8 billion, the 5th-consecutive quarter of flat performance.