Posts by derickson
10 Most Valuable International Brands Of 2014 [CHART]
Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion.
Read MoreSpeed Of Branded Video Sharing, 2013 vs 2014 [CHART]
An average 42% of shares now occur during the first 3 days of launch, up from 25% last year.
Read MoreDaily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]
86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.
Read MoreMillennial Mobile Mothers In Select Countries, 2013 [TABLE]
49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.
Read MoreUS Financial Services Online Ad Spending By Objective, 2014 [CHART]
In 2014, financial marketers will dedicate $3.84 billion, or 62% of their total digital ad spending, to direct response.
Read MoreUS Financial Services Online Ad Spending, 2012-2018 [CHART]
Advertising spending in paid digital media by the US financial services industry will hit $6.20 billion in 2014 and rise to $9.57 billion by 2018, for a five-year compound annual growth rate of 12.5%.
Read MoreUS Media & Entertainment Online Ad Spending By Objective, 2014 [CHART]
US media leans toward the direct-response side, with roughly a 60-40 split between direct response and branding.
Read MoreUS Media & Entertainment Online Ad Spending, 2012-2018 [CHART]
Digital advertising spending is expected to grow faster in media and entertainment than in other US industries.
Read MoreMarketing Channels With Highest Potential For Revenue Conversion, May 2014 [CHART]
Asked to choose which of 9 channels presents the best bet for sales revenue conversion, a plurality 35% of marketers cited in-person visits, with inbound phone calls (20%) next.
Read MoreUS Online Ad Spending Estimates By Industry, May 2014 [CHART]
Mobile accounts for slightly more than 35% of digital ad budgets this year.
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