derickson, Author at e-Strategy

Effectiveness Of Insights For B2B Sales, July 2014 [CHART]

When the top two levels of effectiveness on a scale of 1 (most effective) to 4 (least effective) were combined, visionary insights ranked No. 1, at 65% of respondents.

Frequency With Which Insights Appear In B2B Marketing Collateral, July 2014 [CHART]

Usage and effectiveness don’t always line up, based on July 2014 data from Corporate Visions.

US Companies Using Social Media For Marketing, 2013-2016 [CHART]

Nearly nine in 10 US marketers are using social media marketing.

Average Time Spent With Select Online Media, 2014 [CHART]

Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).

Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]

Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.

Average Time Spent Per Day On Facebook, 2010-2014 [CHART]

While 6.0% of US adults’ digital media time is spent on Facebook, nearly 10% of US digital ad spending flows to the site.

Sucky Presentations, Twitter Vendettas & Audio Cards [PODCAST]

Episode 68: BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google’s Dr. Chats & much more.

Average Time Spent Per Day With American Facebook Users, 2010-2014 [CHART]

US adults will spend an average of 21 minutes each day on Facebook in 2014.

Perceived Benefits Of Ordering From Restaurants Online, February 2014 [TABLE]

32% of respondents said they Regularly ordered food online, but just 4% said they did so regularly via mobile apps.

Consumers' Restaurant-Related Online Activities, October 2013 [CHART]

In an October 2013 study of US consumers conducted by the National Restaurant Association, 23% of survey respondents had ordered food using a smartphone or tablet in the past month.