Posts by derickson
US College Students' Back-To-School Purchase Influences, August 2014 [TABLE]
Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.
Read MoreUS College Students' Change In Discretionary vs . School-Related Spending, August 2014 [CHART]
College students might not be as broke as we think, but a significant portion of them plan to spend less this year than they have previously—particularly on school-related items.
Read MoreDecision Making Based On Data Or Intuition, September 2014 [CHART]
Few senior executives rely most on data when making big decisions.
Read MoreUser Of Customer Lifetime Value Metrics, September 2014 [CHART]
Attracting new customers is considered a greater priority for marketing organizations today than turning current customers into customers for life.
Read MoreLocal SEOs' Most In-Demand Services, September 2014 [CHART]
For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.
Read MoreTop Reasons Companies Form Strategic Partnerships, September 2014 [CHART]
Some 85% of survey respondents report that strategic partnerships and alliances are at least important to their business.
Read MoreThe Biggest Holiday Shopping Days [INFOGRAPHIC]
Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.
Read MoreShare Of Video Interactions By Social Network [CHART]
The share of video interactions increased for Facebook and decreased for YouTube.
Read MoreShare Of Video Posts By Social Network [VIDEO]
The recent trend is clearly showing that content marketers are directly uploading video content to Facebook, meaning that Facebook is retaining the traffic at the expense of YouTube.
Read More10 Marketing Trends For 2015 [INFOGRAPHIC]
This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.
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