Posts by derickson
Millennials' Traditional TV Consumption Trends, 2011-2014 [CHART]
Youth as a whole are consuming less TV – and they watch a lot less than older Americans.
Read MoreProduct Recommendations By Brands, September 2014 [CHART]
Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential.
Read MoreBudget Shifts To Fund Video Advertising, September 2014 [CHART]
Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months.
Read MoreSMBs Top Social Media Channels For Advertising Or Promotion, September 2014 [CHART]
Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report.
Read MoreNFL Fanatics vs Casual Fans [INFOGRAPHIC]
Highly engaged fans (43%) are 2x more likely to stream NFL games on their mobile device compared to casual fans (21%).
Read MoreNFL Fans In-Stadium Mobile Behavior [INFOGRAPHIC]
NFL fans use their mobile devices in the stadium to take pictures (57%), text (46%), post to social media (34%), check NFL scores or Fantasy Football stats (33%) or shop for NFL merchandise (7%).
Read MoreNFL Fans Mobile Social Sharing [INFOGRAPHIC]
One in three football fans share NFL information via their mobile device, according to a RadiumOne mobile survey.
Read MoreNFL Fans Gameday Mobile Behavior [INFOGRAPHIC]
Over one third of respondents who attend NFL games use their mobile devices in the stadium.
Read MoreNFL Mobile App Use [INFOGRAPHIC]
77% of fans have 2-3 NFL focused apps (ESPN/Yahoo) on their smartphone for real-time monitoring, according to a RadiumOne mobile survey.
Read MoreNFL Content Consumption On Mobile
54% of fans engage with NFL content on their mobile devices, according to a RadiumOne mobile survey.
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