Posts by derickson
B2B Marketing Technologies & The Customer Journey, November 2014 [CHART]
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Read MoreImportant Company Behaviors According To Consumers, November 2014 [CHART]
Honesty and authenticity are important attributes, particularly to Millennials.
Read MoreFrequency US Students' Technology Use For Schoolwork By Device, February 2014 [TABLE]
60% of child and teen internet users turned to a tablet for schoolwork.
Read MoreAmerican Kids Who Own vs Use Mobile Devices, July 2014 [TABLE]
Among US children and teens ages 2 to 17, tablet usage peaked among 6-to-9-year-old kids.
Read MoreTop Areas In Which Big Data Will Have Most Effect, April 2014 [CHART]
59% of executives worldwide said big data was extremely important.
Read MoreMarketing Technology & Data Integration, September 2014 [CHART]
53% of US marketers said they had increased marketing technology investments in the past three years.
Read MoreWebsite Refresh & Upgrade
An end-of-year checklist item for anyone in communications should really be to take a critical look at whether your website needs a refresh or an upgrade.
Read MoreAverage Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.
Read MoreAmericans's Favorite Social Networks, November 2014 [CHART]
Facebook’s share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.
Read MoreGoogle's Karate Kid Robot & #TechnologyAndStuff [PODCAST]
Episode 72: BL & David discuss the Bill Cosby meme and social media storms that engulfed Dr. Oz and the New England Patriots, the Chevy Guy, & more.
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