derickson, Author at e-Strategy

eSports Fan Demographics, March 2014 [CHART]

69% of Americans who frequently watched or participated in eSports were male, compared with 31% who were female.

At 59.4%, Facebook accounts for the most video shares globally among the social networks.

INFOGRAPHIC: How Quickly Do People Share Videos After Seeing Them?

Frequency Of Sharing Videos Infographic: Of the 17.9% who are sharing videos at least once a week, 8.6% are sharing daily.

Global YouTube Video Views Infographic: Less than 25% of video views worldwide are watched on YouTube.

What’s the best time of day, day of the week, and month of the year to tweet?

The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.

1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014

Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.