Posts by derickson
Online vs Traditional Enterprise Marketing Budget Allocations, 2014-2019 [CHART]
Online spending currently accounts for roughly one-quarter of enterprise marketing budgets.
Read MoreEffect Of Data Encryption On Content Marketing, October 2014 [CHART]
Almost two-thirds said data encryption will negatively impact their understanding of customer intent through the loss of keyword data.
Read MoreCompanies' Social Good Messages, October 2014 [CHART]
Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities
Read MoreUS eCommerce Benchmarks By Device, Q2 2014 [TABLE]
Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1).
Read MoreAmerican College Student Demographics, 2013 [CHART]
The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.
Read MoreMost Effective B2B Content Marketing Tactics, October 2014 [CHART]
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
Read MoreHispanics' Attitudes Toward US Social Progress, November 2014 [CHART]
Hispanics are generally optimistic about the direction the country is taking in health care, equal opportunity and jobs, but they also feel that Latino discrimination is getting worse (36%) rather than better (22%).
Read MoreB2B eCommerce Website Features, November 2014 [CHART]
66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.
Read MoreAspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Read MoreMost Effective Sources Of Data For Marketing, November 2014 [CHART]
The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).
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