Posts by derickson
How People Share Their Opinion With Brands
More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback.
Read MoreProduct Categories For Which Amazon Is Preferred
Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report from Wunderman Thompson Commerce (WTC).
Read MoreAudio Branding: Wired For Sound
During this TEDx talk, Steve Keller, one of the world’s leading experts in the field of audio branding, explores how brands are harnessing the power of sound and music to shape our perception and influence our behavior.
Read MoreThe SEO Value Of Links From Media Outlets
Why are links from media organizations so valuable for search engine optimization?
Read MoreBest In Class Social Media Elements
With most brands convinced about the benefits that a strong social presence can bring, social media marketers face the challenge of cutting through the noise to reach their target audiences.
Read More48 Google Analytics Resources
48 Google Analytics resources for learning about, implementing and testing web analytics.
Read MoreTop Factors That Would Most Improve Press Release Effectiveness
Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’
Read MoreHow To Use Twitter Voice Tweets
How to use Twitter’s new voice tweet feature in four easy steps and one hack for how to reply with a voice tweet.
Read MoreThe 3 Types Of Brand Architecture
When it comes to brands that have multiple sub-brands for products and services, you need to have a method of organising them to avoid confusion. This is where brand architecture comes in to play.
Read MoreWhere Online Shoppers Start To Search
More than 6 in 10 (63%) consumers in key eCommerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines.
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