derickson, Author at e-Strategy

Mainstream Media Inching Toward Embeddable Content

However slowly, the traditional news media are beginning to allow their content to be embedded anywhere. MSNBC leads the way nationally, and the Pioneer Press is the sole Minnesota outlet that is unafraid to share.

Super Bowl Search Activity

An examination of search query activity on Super Bowl weekend.

Colts.com Internet Marketing

The Indianapolis Colts are far ahead of the Internet Marketing game.

Microsoft To Acquire Yahoo!?

Only fools count Microsoft out because this is how they do. If they can’t compete on their own terms, they buy their way in. Just ask Netscape.

Google Maps Knows All

Watch a funny video about the dangers of Google Street View.

Chop It In Half – The Dysfunction Of Large Organizations

Are Human Resource Departments unhealthy power centers within large organizations?

All Marketers Should Read Hemingway

Reading Hemingway and studying poetry can help marketers develop the skill to write sharp, compact messages.

The Evolution Of A Viral Video

Follow the life of viral video as we watch how the Bravia superball commercial took on a life of its own online.

The End Of Nostalgia Marketing

With no broadly popular music star or movie or television show, the common touchstone, the shared experience of liking the similar thing that makes nostalgia marketing work, is eliminated. Is, then, nostalgia marketing viable?

MacBook Air – Ultra-Cool Technology, Flawed Premise

Apple want’s the MacBook Air to be your second computer. I don’t want a second computer but when the technological stars align, I’ll perfectly happy to make it my primary computer.