Bing Social Search

Microsoft is getting its competition on with Google by adding social content to its search results. The new Bing will include a social sidebar that will draw relevant social posts from a user’s Facebook friends to accompany a search.

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Searching To Click

88% of searchers are likely to click on a link in search results if it includes the exact phrase they searched for.

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Social Media Optimization

31% of the top 200 Fortune 500 brands’ Facebook pages ranked in the first two pages of Google results for searches for that brand’s name.

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