Social Media Optimization Archives - Page 4 of 4

LinkedIn Status Update Search

LinkedIn has added a feature that Facebook should’ve added a long time ago, the ability to search status updates in a very targeted manner. Overnight, this makes LinkedIn status updates a far more useful and valuable part of the service.

Beyond Keyword Research: Radical Online Marketing Intelligence

Marty Weintraub presents an overview of the search & contextual channels universe.

Optimization, Schmoptimization

The phrase “Social Media Optimization” makes normal people’s eyes glaze over. We need to talk in terms of the benefit rather than the process.

What Does Your Twitter Bio Say About You? – Interview Notes

Your Twitter bio should be written with keywords in mind while also being compelling enough to create an interest in following you.

Facebook Search

David Erickson takes Facebook’s new expanded search for a drive around the block, kicking the tires on searching status updates, wall posts, photos, videos, links and notes.

The One Big Thing: Facebook Vanity URLs

The One Big Thing you need to know about this week is Facebook’s new vanity URLs feature.

Making Your Content Facebook-Friendly

As people share more and more content with their social networks, it is important that online content is presented as well as possible through all Internet channels.

All Roads Lead To Rome…Online

Just as all roads led to Rome during the Roman Empire, all online roads must lead back to your client and their message, if you are to have a successful comprehensive Internet marketing strategy.