Posts Tagged ‘UX’
Top Technologies For Improving The Customer Experience [CHART]
A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.
Read MoreMarketers' Confidence In Customer Experience Elements [CHART]
User experience (UX) design is the most challenging aspect of the customer experience to master, and marketing and e-commerce professionals from around the world have lost some confidence in their UX design ability.
Read MoreConsumer Benefits Of Chatbots [CHART]
Chatbots are expected to be able to help round-the-clock with instant service for simple tasks, but aren’t perceived to be the best channel for more complex inquiries. Chatbots have yet to find broad appeal among consumers, though they do have a user base: 15% have used them to communicate with businesses during the past year.
Read MoreUser Responses To Content Problems [CHART]
Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.
Read MoreBest & Worst Customer Experience Attributes [CHART]
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Read MoreTop Digital Experience Goals For 2017 [CHART]
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
Read MoreMarketers Digital Skills Gaps [CHART]
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
Read MoreTop Elements Of A Good Mobile Experience [CHART]
![Top Elements Of A Good Mobile Experience [CHART]](https://e-strategy.com/wp-content/uploads/2016/10/Top-Elements-Good-Mobile-Experience.png)
Convenience, security and speed are the most important elements of a good mobile experience.
Read MoreTop Conversion Rate Optimization Tactics [CHART]
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
Read MoreMobile Experience Expectations [CHART]
Generally, internet users want a convenient and secure mobile experience.
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