Posts Tagged ‘Television Marketing’
How Adoption Of HBO Go-Like Services Affects Cable Choices, November 2014 [CHART]
Viewers showed high interest in subscribing to premium channels online without having a pay TV subscription.
Read MoreTop Brands For Customer Loyalty, February 2015 [TABLE]
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Read MoreBaby Boomers’ Spending Trends, February 2014 [TABLE]
Baby Boomers on the whole report spending more than they were a year ago.
Read MoreNetflix Paid Streaming Subscribers, 2012-2014 [CHART]
Netflix reached nearly 54.5 million subscribers worldwide in 2014.
Read MoreAmericans' Primary Video Viewing Sources In 2020 [CHART]
27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.
Read MorePenetration Of On-Demand Video Services, 2013 vs 2014 [CHART]
3 in 4 TV households in the US now have a DVR, subscribe to Netflix, or use video-on-demand (VOD) services from a cable or telco provider.
Read MoreConsumer Willingness To Pay For New TV Programming, December 2014 [CHART]
Consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package.
Read MoreTwitter Users & TV Viewership By Source, December 2014 [CHART]
Twitter users are more likely than non-users to watch various types of video content during a typical week.
Read MoreWhy People Watch TV Online, October 2014 [CHART]
The desire to watch on their own schedule is one of the primary drivers of online video viewing.
Read MoreTimeframe During Which People Typically Watch TV Shows, August 2014 [CHART]
Nearly half of 18-34 year-olds watched a show after it had originally aired.
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