ROI Archives - Page 8 of 10

Determining The ROI Of Facebook & Twitter [INFOGRAPHIC]

This infographic from InventHelp illustrates how to determine the ROI of Facebook & Twitter.

B2B Marketing Measurement [INFOGRAPHIC]

This infographic by eloqua takes a look at the state of B2B marketing measurement.

Data Concerns Among Marketers & Agencies, March & June 2012 [CHART]

The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track the effectiveness of advertising campaigns.

Marketing Budgets For Data-Driven Initiatives, November 2012 [CHART]

A good portion of respondents were spending more than 5% of their total marketing budget on Big Data tools and initiatives; 36% spent 5% or less.

Interests In Data Management Platforms, September 2012 [CHART]

83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.

Reasons To Use Data Management Platforms, November 2012 [CHART]

In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.

Email Marketing Techniques, 2012 [CHART]

85% of marketers are using list segmentation and targeting for their email campaigns.

Marketing Attribution [INFOGRAPHIC]

This infographic by Adobe looks at the elements of marketing attribution.

Likely Online Marketing Trends [CHART]

56.4% said Google+ was likely to become massively influential in search engine results pages.

Social Media Metrics For Brand Effectiveness, Revenue & Engagement, July 2012 [CHART]

Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).