Posts Tagged ‘ROI’
Importance Of Proving Marketing ROI In Next Year, September 2013 [CHART]
2 in 3 CMOs are feeling pressure from the board to prove marketing’s value.
Read MoreMobile Facebook Ad ROI vs. Desktop Facebook Ad ROI, September 2013 [CHART]
35% of US marketers found the return on investment (ROI) from mobile at least somewhat greater than from desktop.
Read MoreBusiness Impact Of Social Media & Marketing Spending, August 2013 [CHART]
Just 15% of CMOs in the US can confidently say they have quantitatively proven the impact of social media on their business.
Read MoreFacebook Exchange Ad Performance, H1 2013 [CHART]
Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.
Read MoreMarketers’ Primary Problems Calculating ROI, August 2013 [CHART]
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.
Read MoreMarketers’ Main Problems Calculating ROI, August 2013 [CHART]
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.
Read MoreTop Reasons CEOs Don’t Go Social, June 2013 [CHART]
Senior executives with “unsocial” CEOs were asked the reasons why their CEO does not participate in social media, with almost one-third responding that it’s too risky.
Read MoreOf Marketing Metrics & "Growth Hackers" (Yeah, You Heard Me), April 2013 [CHART]
25% of marketers surveyed indicate that their team employs a growth hacker.
Read MoreMeasuring ROI For Online Marketing Channels, January 2013 [TABLE]
In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.
Read MoreChanges In Data-Related Marketing Budgets For 2013 [CHART]
68% of marketers worldwide said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending.
Read More