Posts Tagged ‘ROI’
Trackable Social Media Influence, August 2012 [CHART]
57% of companies around the world said the deepest level at which they could track the effectiveness of social media marketing was in terms of engagement.
Read MoreEmbracing Online Culture [INFOGRAPHIC]
J6 Design designed this infographic that offers seven reasons you should embrace online culture.
Read MoreUS Paid Search Metrics By Device, Q2 2012 [CHART]
Despite having lower cost per click rates than PCs, tablets offered a 68% higher ROI than PCs for US search advertisers in Q2, based on 20% higher conversion rates.
Read MoreMarketers' Priorities For Lead Generation [CHART]
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Read MoreROI Measurement By Marketing Channel [CHART]
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Read MoreClarifying Social Media & Word Of Mouth Metrics [CHART]
Marketers tend to be comfortable using established metrics for word-of-mouth (W-O-M) and social media measurement, with most currently using click-throughs (93%), daily or monthly active users (83%), and Facebook likes (82%).
Read MoreTop Metrics For Measuring Online Video Advertising Success [TABLE]
While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.
Read MoreCEOs Hating On Marketers
80% of CEOs do not really trust nor are very impressed with marketers’ work.
Read MoreCEO Attitudes Toward Marketers [TABLE]
About 3 in 4 CEOs globally say they want marketers to become fully focused on ROI, per results from a Fournaise Marketing Group survey released in July 2012.
Read MoreCalculating Social Media ROI [INFOGRAPHIC]
This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.
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