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Posts Tagged ‘Retail Marketing’

How Brand Marketers Measure Video Advertising Performance [CHART]

Chart: Measuing Video Advertising Performance

71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.

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Consumer Use Of Local Online Reviews [CHART]

Chart: Consumer Use Local Online Reviews

About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.

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How Generations Watch Online Videos [INFOGRAPHIC]

Infographic: Generations Watching Online Video

YouTube is the most popular channel among all generations for product review videos.

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Mobile Notification Benchmarks [CHART]

Chart: Mobile Notification Benchmarks

A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.

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Search Channels Used During Purchase Process [CHART]

Chart: Search Channels Used During Purchase Process

How online shoppers use dfferent forms of search during the purchase process.

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Consumer Ratings Of Industries & Sectors [CHART]

Chart: Consumer Ratings Industries Sectors

The restaurant and computer industries enjoy the best net perception among US adults.

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Email Reading, Glancing & Scanning By Industry [CHART]

Email Reading, Glancing & Scanning by Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

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Trust In Various Institutions To Safeguard Personal Data [CHART]

Trust In Institutions To Safeguard Personal Data

Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.

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Attitudes Toward Social Commerce [CHART]

Attitudes Toward Social Commerce [CHART]

About one-third of US online shoppers say that social networking sites influence their purchasing decisions.

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Top Factors For Mobile Shoppers [CHART]

Top Factors For Mobile Shoppers

Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.

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