Posts Tagged ‘Politics’
2020 Presidential Election Night Television Ratings
An estimated 56.9 million people tuned in to watch coverage of the 2020 U.S. presidential election during primetime on Tuesday, Nov. 3, 2020, according to Nielsen.
Read MoreDigital Marketing News This Week
Topics: The viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.
Read MoreDigital Marketing News This Week
Twitter Says Bye Bye Reply Guy; TikTok Spies; YouTube Analytics Tips; Shady Apple News; Baby Nut Grows Up; Much More.
Read MoreDigital Marketing News This Week
Topics: The pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; Country Time’s little bailout fund; virtual influencers’ time may have come; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.
Read MoreUS Digital Political Ad Spending, 2016-2020
Digital political ad spending is expected to surge from $388.9 million last year to $954.8 million this year.
Read MoreSarah Cooper Reveals The Secrets To Her TikTok Success
Sarah Cooper’s genius is not the spot-on lip-syncing of Trump’s maddening utterances, it’s her crystal clear interpretation of his intellectual and emotional state as speaks.
Read MoreUS Digital Political Ad Spending Share
Google and Facebook already control 60.8% of the total US digital ad market.
Read MorePolling During Pandemics
Public opinion polling during pandemics–when a far greater percentage of the population are at home and available to be polled–is tricky.
Read MoreMillennials' Attitides Toward Social Media Political Advertising [CHART]
Sixty-three percent of Millennials have a negative attitude toward social media political advertising, according to a survey by Sling TV and Telaria.
Read MoreReasons For Social Media Use, By Generation [TABLE]
Across US age groups, social media usage is common ground, but that commonality masks many differences in usage.
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