Personalization Archives - Page 6 of 22

Top Conversion Rate Optimization Methods [CHART]

Chart: Conversion Rate Optimization Methods

A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.

Most Annoying Aspects Of B2C Marketing Emails [CHART]

Chart: Most Annoying Aspects Of Email Marketing

Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.

Conversion Optimization Methods [CHART]

A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.

Most Effective and Difficult Personalization Tactics [CHART]

Chart: Most Effective and Difficult Personalization Tactics

The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.

How Marketers Rate Predictive Analytics [CHART]

Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.

Top Elements Of A Good Mobile Experience [CHART]

Convenience, security and speed are the most important elements of a good mobile experience.

Top Conversion Rate Optimization Tactics [CHART]

Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.

Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

Mobile Experience Expectations [CHART]

Generally, internet users want a convenient and secure mobile experience.

Top 15 Factors Driving Consumer Satisfaction [CHART]

Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies.