Posts Tagged ‘Insurance Marketing’
Financial Services Customer Experience Channel Priorities, April 2015 [CHART]
Public desktop websites are a greater priority than smartphone apps or public mobile sites when it comes to providing a consistent customer experience.
Read MoreHow Commercial Insurance Decision-Makers Use Social Media
Commercial insurance decision-makers frequently turn to brokers/agents when it comes time to purchase.
Read MoreInterest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]
Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.
Read MoreClick-Through Rate For US Facebook Ads By Industry, Q4 2014 [CHART]
Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014.
Read MoreBest & Worst Customer Experience Ratings By Industry & Company, March 2015 [TABLE]
Publix enjoys the best customer experience rating of 293 companies measured.
Read MoreWorst Customer Service Industries, March 2015 [CHART]
Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service,
Read MoreTop Brands For Customer Loyalty, February 2015 [TABLE]
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Read MoreReputation Ratings Of Select Industries, 2014 vs 2015 [CHART]
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
Read MoreUnique Visitors To Financial Services Facebook Pages, June & September, 2014 [TABLE]
Payment services maintained the highest number of monthly unique engaged visitors during the six months as the total more than sextupled.
Read MoreShare Of Social Engagement On Financial Service Brand Pages, October 2014 [CHART]
Nearly three-quarters (72%) of US financial services brands tracked on the Sharablee social analytics company’s platform had a social network presence.
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