Insurance Marketing Archives - Page 4 of 9

Customer Satisfaction With Financial Services Sector, 2013 vs 2014 [CHART]

Customers continue to be report significantly higher satisfaction rates with credit unions than with banks.

Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

Insurance Policy Holders Social Media Activity Related To Claims, November 2014 [CHART]

Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences.

Americans' Trust In Major Institutions, November 2014 [CHART]

Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.

Consumer Expenditures, 2012 vs 2013 [CHART]

Consumers spent more on housing and transportation but less on apparel and entertainment in 2013, details the US BLS in a recent data release.

Affluent Americans' Consumer Spending By Category, September 2014 [CHART]

Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.

Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.

Gmail Tab Delivery & Read Rates By Industry [CHART]

Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

Email Inbox Placement Rate By Industry [CHART]

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.

Enterprises' Most Desired Online Capabilities, August 2014 [TABLE]

Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.