Posts Tagged ‘Gay Marketing’
Communication Devices Used By LGBT By Generation, May 2015 [TABLE]
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Read MoreUS LGBT Media Consumption By Generation, August 2015 [TABLE]
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
Read MoreMost Reputable Brands Among US LGBT Consumers, June 2015 [CHART]
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
Read MoreGLB Interaction With Ads, June 2014 [TABLE]
88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.
Read MoreUS LGBT Media Consumption By Age, September 2014 [TABLE]
LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.
Read MoreBlack LGBT Online Activities, March 2014 [CHART]
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.
Read MoreChange In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]
Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.
Read MoreMillennials' Demographic Statistics, February 2014 [TABLE]
Millennials (18-36) comprise 24% of the US population (77 million individuals), on par with Boomers (1946-1964) and Gen Z (born 1995-present).
Read MoreDemographics Of Affluent Americans, September 2013 [CHART]
Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year.
Read MoreFavorable Use Of LGBT Terms In Corporate Marketing, September 2013 [CHART]
A leading 77% of gay men and 87% of lesbians indicated a favorable attitude towards the use of the term “LGBT” when used by a corporation.
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