Entertainment Marketing Archives - Page 6 of 50

Mobile Notification Benchmarks [CHART]

A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.

Number Of TV Channels Americans Watch [CHART]

American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.

Social Media Influence On TV Viewing Decisions [CHART]

Chart: Social Media Influence on TV Viewing Decisions

Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on social media.

American Cultural Divide: 3 TV Shows' Popularity By Geography [MAPS]

The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.

Email Reading, Glancing & Scanning By Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

Global Online & TV Viewing, 2012-2017 [TABLE]

Global Online and TV Viewing - 2012-2017

65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.

Multiscreen Behavior [PODCAST]

A podcast about multiscreen behavior and 10 charts about multitainment.

Simultaneous Internet & TV Users, 2014-2018 [TABLE]

This year, 182.9 million Americans will use the internet while watching TV at least once a month.

Multitainment Behavior By Generation [CHART]

More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.

Frequency With Which People Watch TV Or Movies On Smartphones [CHART]

Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.