Posts Tagged ‘Earned Media’
Promoted Twitter Complaints Criticize British Airways [VIDEO]
David Erickson discusses how one individual customer spent $1,000 on a Promoted Tweets advertising campaign to complain about British Airways’ customer service.
Read MorePress Release Fail: Exclamation Point Abuse!!! [VIDEO]
David Erickson nitpicks an otherwise excellent marketing campaign by the Humane Society for a chimpanzee art contest because of the exclamation point abuse.
Read MoreTwitter's Related Headlines As An Earned Media Tool [VIDEO]
Twitter’s new Related Headlines feature can be put to use by public relations professionals in their earned media efforts.
Read MoreGoogle's Awesome Google Glass Public Relations Strategy [VIDEO]
Beyond Social Media hosts David Erickson, Albert Maruggi and B.L. Ochman discuss Google’s very smart public relations/earned media campaign for the Google Glass rollout.
Read MoreBeyond Social Media Podcast: Mizuno Filibuster Shoes, Clorox Thinks Dad's Are Dolts & Google Glass' Earned Media Strategy [VIDEO]
This episode: Texas state Senator Wendy Davis’ Mizuno filibuster, Clorox dissing dads & Google’s earned media strategy for Google Glass.
Read MoreCitizen Generated LEGO Customer Service Testimonial [VIDEO]
This amazing LEGO customer testimonial video serves as a case study in how customer service has become an extension of public relations.
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