Posts Tagged ‘Earned Media’
Digital Marketing News This Week
Topics: ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; cancel culture is the new crisis PR; racial justice and brand trust; …and much, much more.
Read MoreDigital Marketing News This Week
Topics: McDonald’s new stop-motion 30-second spot featuring the Travis Scott Meal; Logofonts; Snapchat’s voting tools; YouTube Shorts; Kara Swisher’s Sway podcast; Patagonia’s pottymouth; Facebook’s failure to act; YouTube blocks iOS picture-in-picture mode; cool marketing tools; virtual reality statistics.
Read MoreMall Of America's Groundbreaking Visual For Expansion Event [VIDEO]
During episode 40 of the Beyond Social Media Show, David Erickson discusses the Mall of America’s expansion and the unique twist the retail destination put on the old cliche of a groundbreaking media event.
Read MoreRequired Content For B2B Vendor Websites [VIDEO]
David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.
Read MoreAnchorman 2 Publicity: A Public Relations Case Study [VIDEO]
David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.
Read MoreHow NOT To Pitch Bloggers [VIDEO]
David Erickson discusses the all-too common practice by public relations professionals of pitching bloggers without actually taking the time to learn a little bit about the blogger.
Read MoreDiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]
David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.
Read MoreAnonymous National Security Tweeter Outed & Drug Ad Warnings Increase Sales – Beyond Social Media Show [VIDEO]
Topics on episode 22 of the Beyond Social Media Show: White House official Jofi Joseph fired over anonymous Tweets; Pharmaceutical ad warnings increase sales & much more!
Read MorePerma.cc's Social Listening & Email Marketing [VIDEO]
David Erickson discusses Perma.cc’s superb execution of social listening and email marketing to take advantage of an earned media opportunity.
Read MoreCentury 21 Posts Fake Craigslist Ad Selling Walter White's Breaking Bad Home [VIDEO]
David Erickson notes that Century 21 scored a real-time marketing success by placing a fake ad to sell Walter White’s home for the final episode of Breaking Bad.
Read More