Posts Tagged ‘Direct Marketing’
Marketing Strategies That Are Falling Out Of Favor In 2013 [CHART]
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.
Read MoreMarketing Channels That Are Falling Out Of Favor In 2013 [CHART]
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
Read MorePopular B2B Marketing Tactics [CHART]
94% of B2B marketers say their website is their top marketing tactic.
Read MoreResponse Rates For Select Media [CHART]
via marketingcharts.com Direct mail campaigns benefit from higher response rates than various other channels, finds the Direct Marketing Association (DMA) in a June 2012 study. Comparing rates over time, the report indicates that the response rate for direct mail to an existing customer averages 3.4%, compared to 0.12% for email. Interestingly, (letter-sized) direct mail’s relative…
Read MoreCustomer Experience Ratings By Channel [CHART]
via marketingcharts.com Executives working at companies involved in e-commerce or e-business are more likely to say that the quality of their company’s customer experience is good in physical stores than online, per a [download page] study released in June 2012 by Econsultancy in association with Tealeaf. 53% of respondents rated the quality of customer experience…
Read MoreHow B2B Marketers Are Using Social Media
eMarketer Writer/Analyst Kimberly Maul’s presentation on how B2B marketers are using social media to brand and build awareness for their companies.
Read MoreQR Codes On Presentations
Do plenty of testing under real-world conditions if you plan on including a QR code in your presentation; here’s an example of why you should.
Read MoreDear, John…
34% of US marketers considered personalized campaigns to be highly effective and measurable.
Read MoreSubscribe To Your Scoop
Watch a screencast of Izzy’s Ice Cream’s new RFID-enabled “Subscribe to your Scoop” ice cream flavor update customer service solution.
Read MoreIs Online Networking More Effective Than In-Person Networking? – Interview Notes
Online social networking is neither more nor less effective than in-person marketing so as much as it is different.
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