Posts Tagged ‘Direct Marketing’
Budget Allocations For Medical Marketing [CHART]
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreMost Important Elements Of The Customer Experience, October 2015 [CHART]
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Read MoreB2B Marketers' Most Effective Lead Generation Tactics, August 2014 [CHART]
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreChannel ROI Ratings, April 2014 [CHART]
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
Read MoreOnline Channels That Drive The Most CPG Revenues, July 2013 [CHART]
39% of CPG executives believed direct-to-consumer channels were driving the most digital revenues for their companies.
Read MoreBenefits Of Card-Linked Marketing, October 2013 [CHART]
Almost 9 in 10 marketers believe that card-linked marketing (CLM) – advertising directly through consumers’ online and mobile banks statements with targeted cash-back offers based on purchase history – has benefits.
Read MoreB2B Marketing Tactics, 2012 & 2013 [TABLE]
Websites were the most uniformly employed technique, used by 85% of those polled.
Read MoreMarketing Channels Used To Leverage Sponsorships, March 2013 [CHART]
88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.
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