Posts Tagged ‘Direct Mail’
Digital Marketing News This Week
Twitter Says Bye Bye Reply Guy; TikTok Spies; YouTube Analytics Tips; Shady Apple News; Baby Nut Grows Up; Much More.
Read MoreAds Ignored By Podcast Listeners [CHART]
In the past two years, US podcast advertising revenues have more than doubled, with spend expected to reach an estimated $678.7 million in 2019.
Read MoreHow People Learn About Retailers [CHART]
Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from a report from Yes Marketing.
Read MoreWeekly Commercial Message Consumption Frequency [CHART]
While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A survey of more than 1,000 US consumers from Periscope by McKinsey shares some insights on personalized messages and what consumers think of them.
Read MoreAd Spending By Media & Format, 2018-2019 [TABLE]
Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.
Read MoreTop Small Business Marketing Tools [CHART]
Most small business owners are self-taught when it comes to marketing and promoting their businesses. And while most do some form of marketing for their businesses, fewer than half consider themselves marketing savvy.
Read MoreMarketing Budget Trends For Industrial Companies In 2017 [CHART]
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Read MoreBest Way To Reach Baby Boomers [CHART]
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Read MoreUS Political Ad Spending Allocations, 2012 vs 2016 [CHART]
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Read MoreTop Product Launch Communications Channels [CHART]
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
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