Posts Tagged ‘Data Security’
Who Benefits Most From Personal Data? [CHART]
Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices.
Read MoreDemographics Of Social Media Distrust [CHART]
Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.
Read MoreConsumer Concerns With Retargeting Ads [CHART]
Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.
Read MoreGeneral Data Protection Regulation Concerns [CHART]
The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation. In a spring 2017 survey from Veritas, 32% of business decision-makers worldwide were concerned that they didn’t have the right tools in place to monitor data as they prepared for the GDPR.
Read MoreWhy Americans Boycott Brands [CHART]
One-third of Americans have stopped using a brand as a direct result of a scandal.
Read MoreTrust In Various Institutions To Safeguard Personal Data [CHART]
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Read MoreTop Scenarios That Damage Corporate Reputations [CHART]
More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself.
Read MoreConsumer Concern Over Privacy & Data Security, August 2015 [CHART]
AYTM Market Research found in August that 18% of US internet users were very concerned with online privacy and security, with another 19.7% responding with general concern.
Read MoreConsumer Concern Over Retailers' Data Security Capabilities, July 2015 [TABLE]
US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers.
Read MoreTop Factors In Website Trust, September 2015 [CHART]
A majority of consumers don’t trust websites that suffer from security and usability issues.
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