Posts Tagged ‘Data Security’
Digital Illiteracy [CHART]
A Pew Research Center survey finds that Americans’ understanding of technology-related issues varies greatly depending on the topic, term or concept.
Read MorePersonal Information People Are Willing To Share With Websites [TABLE]
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, new research shows that they may not.
Read MoreMillennials' Changing Relationships With Businesses [CHART]
Millennials spend about $322.5 billion annually, a strong figure but one that’s less than Baby Boomers and Gen Xers. What may set Millennials apart from those other two cohorts is that they are more apt to let their purchasing dollars speak for them when it comes to a business’ environmental impact or ethical behavior, according to this year’s Global Millennial Survey from Deloitte.
Read MoreAttitudes Toward Regareting Ads By Age [CHART]
Generally, Americans have an unfavorable opinion about online targeted advertising. More than half (51%) of US adults believe that targeted advertisements are an inappropriate use of personal data rather than a convenient way to see products they’re interested in, according to more than 3,100 US adults surveyed by YouGov.
Read MoreCambridge Analytica's Effect On Online Privacy Concerns [CHART]
A majority of US internet users said that Facebook sharing data with Cambridge Analytica raised some level of concern over how their information is used online.
Read MoreTop Seach Trends Marketers Are Watching For The Next Year [CHART]
When asked what 5 trends (of 23 listed) provided the biggest opportunities and challenges for digital marketing, specifically search, more than half (51%) of respondents cited the change of customer behavior driven by technologies like mobile, AI virtual and augmented reality and IoT.
Read MoreHow Brands Build Distrust Online [CHART]
Whether you’re trying to unlock a piece of content or acquire a shopping discount online, it can be incredibly frustrating if you’re forced to first fill out a form that seems to never end.
Read MoreCompanies People Trust Least With Personal Information [CHART]
Out of the major tech companies, people trust Facebook the least with their personal information.
Read MoreMarketers' Top Strategic Risks [CHART]
Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data, and this has left many CMOs in agony.
Read MoreTrust In Retailer Data Security [CHART]
Worldwide, 46% of consumers don’t believe (or are unsure) that businesses sell their personal data, but 43% of businesses overall said they engage in this practice.
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