Posts Tagged ‘Customer Journey’
Marketing Funnels & Journey Maps [ANIMATED INFOGRAPHIC]
This animated inforgraphic from Salesforce illustrates the concepts behind these two prevelant marketing buzzwords.
Read MoreCross-Device Shopping Journey Changes [CHART]
US retailers are prioritizing Google Shopping ads over text ads, according to the 2018 Google Shopping Benchmarks Report from Sidecar. Based on an analysis of more than 300 US retailers’ activity in 2017, the report notes that ad spending across Google’s search network grew by 20%, with much greater increases for Google Shopping ads (34%) than for text ads (2%).
Read MoreB2B Content Priorities [CHART]
More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?
Read MoreWhat Marketers Don't Know About Content Management [CHART]
Fewer than half of content marketers at for-profit and non-profit organizations (primarily B2B-focused) have a documented strategy for managing content as a business assets.
Read MoreEngineers' Information Sources During Buying Cycle [CHART]
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Read MoreEmail Innovation [CHART]
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
Read MoreVisual Marketing [INFOGRAPHIC]
This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
Read MoreTop Conversion Rate Optimization Methods [CHART]
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Read MoreConversion Optimization Methods [CHART]
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
Read MoreSearch Channels Used During Purchase Process [CHART]
How online shoppers use dfferent forms of search during the purchase process.
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