COVID-19 Archives - Page 2 of 7

Product Discovery Via Influencers

Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic.

B2B Content Consumption During The Pandemic

Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.

Cornavirus Purchase Decisions By Income

Morning Consult polling in June found many US adults deferring big purchases. Still, others went ahead and bought.

Most People Will Keep Their Digital Subscriptions Post-Pandemic

Chart: Digital Service Subscriptions Post-Pandemic

35% of Americans accessed a free trial or activated a new subscription for a music, news, fitness or online learning service.

Pandemic Fashion

Because there’s no expression when you have a mask on, game designer Tyler Glaiel is looking to solve that problem.

Digital Marketing News This Week

Topics: Social media defense against QAnon; ghost kitchens; the Library Of Congress’ AI-powered newspaper archive search; Twitter’s disinformation measures; Telepath; Wikipedia’s makeover; much more.

LinkedIn’s Labor Stress Index

LinkedIn’s Labor Stress Index tracks the degree to which the labor forces within 21 industries are feeling stress.

Cancelled Or Postponed B2B Exhibitions

73% of business-to-business exhibition organizers have canceled at least one exhibition as of June as a result of the COVID-19 pandemic.

QR Codes

Remember when QR Codes were all the rage? They appear to be making a pandemic-fueled comeback.

Digital Marketing News This Week

Topics: ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; cancel culture is the new crisis PR; racial justice and brand trust; …and much, much more.