Bank Marketing Archives

Email Benchmarks By Industry [TABLE]

Email click-through declined for business as usual emails in Q4 2018 on a year-over-year basis, per the latest email and benchmark trends report from Epsilon.

Average Net Promoter Score By B2C Industry [CHART]

Chart: Average Net Promoter Score by B2C Industry

Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.

Consumer Trust By Industry [TABLE]

Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.

Email Marketing By Industry [CHART]

Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.

Email Deliverability Benchmarks By Industry [CHART]

Chart: Email Deliverability Benchmarks by Industry

Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.

How Parents Save For Their Kids College Education [CHART]

Charts: Accounts Used by College Saving Parents

Some 55% of parents with children under the age of 18 feel confident that they’re ready to meet the future cost of college.

Email Reading, Glancing & Scanning By Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

Trust In Various Institutions To Safeguard Personal Data [CHART]

Trust In Institutions To Safeguard Personal Data

Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.

Consumers' In-Store Mobile Activities [CHART]

Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.

The Internet Of Things Landscape [INFOGRAPHIC]

Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.