Search results for: millennials
Marketing To Millennials Presentation
View a PowerPoint presentation called Marketing To Millennials that was used for a seminar conducted by David Erickson and Pat Lilja on February 27, 2008.
Read MoreGrocery Shopping
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.
Read MoreInstagram Post Engagement Rates
Carousel posts are offering brands flexibility in their marketing on the popular social media platform and producing great results, with an average engagement rate higher than both images and videos.
Read More2020 Presidential Election Night Television Ratings
An estimated 56.9 million people tuned in to watch coverage of the 2020 U.S. presidential election during primetime on Tuesday, Nov. 3, 2020, according to Nielsen.
Read MoreWearables By Generation, 2020-2024
It should come as little surprise that the two generations with the most pocket change, Millennials and Generation X, are the early adopters of and have the greatest penetration with wearables.
Read MoreVideo Gamers By Age
Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player.
Read MoreMost People Will Keep Their Digital Subscriptions Post-Pandemic
35% of Americans accessed a free trial or activated a new subscription for a music, news, fitness or online learning service.
Read MorePandemic Devastates Home Sharing Sector
This year, Airbnb’s US adult user base will fall 60.0% to 17.0 million. This is the first time that the company has experienced negative user growth.
Read MoreUS Population by Age & Gender
Gen Z (note: e-Strategy refers to them as Gen V; V for Virtual) is an up-and-coming target audience, but marketers continue to focus a lot of energy on Millennials.
Read MoreFamily Life By Generation
Today’s family units are very different to those of previous years. Only 3 in 10 Millennials now live with a spouse and a child, compared to 40% of Gen-Xers and 46% of Boomers when they were the same age, finds a report from Pew Research Center using data from the US Census Bureau’s Current Population Survey.…
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