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Website Marketing

Product Videos As Online Shopping Aids, March 2013 [CHART]

57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.

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Failure Of B2B Companies To Use Autoresponders, March 2013 [TABLE]

Only 24% of leading B2B companies use immediate autoresponders for their marketing automation programs.

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Effectiveness Of Small Business Technology Tools, March 2013 [CHART]

Photo: Email Sender

96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.

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Website Homepage Information Small Businesses Lack, June 2012 & February 2013 [CHART]

More than 60% of small businesses lacked an address on their homepage, and nearly 50% did not provide a contact number.

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Changes In Small Business Online & Mobile Marketing Spending In 2013 [CHART]

Nearly 70% of small businesses said they had a website, which they primarily used to inform customers about products and services.

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Top B2B Online Marketing Activities, March 2013 [CHART]

Email (64%) is B2B marketers’ most important digital marketing activity.

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Conversion Rates For American Visitors To Travel Websites By Category, January 2011 – March 2012 [CHART]

The monthly average for conversions via cruise sites was less than 1% between January 2011 and March 2012.

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Sources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]

While many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence.

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Top Channels Companies Are Integrating With Email Marketing, December 2012 [TABLE]

Three-quarters of companies worldwide said their web and email efforts were integrated; more than half had integrated social and email.

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Find-A-Store Features For Alcohol Brand Websites, December 2012 [CHART]

84% of spirit alcohol brands had incorporated retail locators into their websites.

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