Website Marketing
Product Videos As Online Shopping Aids, March 2013 [CHART]
57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.
Read MoreFailure Of B2B Companies To Use Autoresponders, March 2013 [TABLE]
Only 24% of leading B2B companies use immediate autoresponders for their marketing automation programs.
Read MoreEffectiveness Of Small Business Technology Tools, March 2013 [CHART]
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
Read MoreWebsite Homepage Information Small Businesses Lack, June 2012 & February 2013 [CHART]
More than 60% of small businesses lacked an address on their homepage, and nearly 50% did not provide a contact number.
Read MoreTop B2B Online Marketing Activities, March 2013 [CHART]
Email (64%) is B2B marketers’ most important digital marketing activity.
Read MoreConversion Rates For American Visitors To Travel Websites By Category, January 2011 – March 2012 [CHART]
The monthly average for conversions via cruise sites was less than 1% between January 2011 and March 2012.
Read MoreSources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]
While many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence.
Read MoreFind-A-Store Features For Alcohol Brand Websites, December 2012 [CHART]
84% of spirit alcohol brands had incorporated retail locators into their websites.
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