Webisode
Geofedia – Social Listening By Place [VIDEO]
David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.
Read MoreFoller.me – Twitter Analytics Tool [VIDEO]
During this episode of the Beyond Social Media Show, David Erickson discusses Foller.me, a Twitter analytics tool that provides insight into how any Twitter account is being used.
Read MoreXbox One & The Rise Of Ala Carte Video Pricing [VIDEO]
During this episode of the Beyond Social Media Show, David Erickson discusses the trend toward ala carte video pricing that is emerging through the use of video game console apps like those for ESPN and NFL.com on the upcoming Xbox One entertainment system.
Read MorePress Release Fail: Exclamation Point Abuse!!! [VIDEO]
David Erickson nitpicks an otherwise excellent marketing campaign by the Humane Society for a chimpanzee art contest because of the exclamation point abuse.
Read MoreHandshake: A Personal Data Marketplace [VIDEO]
David Erickson discusses Handshake, a new marketplace where individuals can negotiate for the use of their personal data.
Read MoreGameInformer's Digital Subscriptions Success [VIDEO]
During this segment of the Beyond Social Media Show, David Erickson discusses how GameInformer magazine far outpaces other magazine titles in digital subscribers.
Read MoreGolf Channel's I Have A Golf Dream Twitter Fail [VIDEO]
The Golf Channel hashjack the #DreamDay hashtag on the 50th anniversary of Martin Luther King, Jr.’s I Have A Dream speech constitutes a Twitter fail.
Read MoreGoogle Helpouts – A New Virtual Expert Consulting Platform [VIDEO]
Google Helpouts are built on Hangouts video conferencing technology and Google Wallet to allow experts to charge for virtual consultations.
Read MoreTwitter's Related Headlines As An Earned Media Tool [VIDEO]
Twitter’s new Related Headlines feature can be put to use by public relations professionals in their earned media efforts.
Read MoreHuffington Post Turns Off Anonymous Comments [VIDEO]
David Erickson, Albert Maruggi & B.L. Ochman discuss The Huffington Post’s decision to disable anonymous comments and the problem of online anonymity in general.
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