Marshall Simmonds Talks Traditional Media Efforts Online

For offline publishers, one of the biggest online problem areas is headlines. As Marshall Simmonds of The New York Times and Define Search Strategies points out, some journalists have been specifically educated to write captivating headlines. While those headlines appeal to audiences passing by newsstands and street corners, they do not achieve the same success on the Web.

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Stickiness 2.0: Toolbars Are The New Frames

Toolbars are not really new–Google & Yahoo have offered software that installs their toolbar as a browser add-on for years–but we are increasingly seeing toolbars pop-up that need no installation and are part and parcel of a given Web site or service. They are, in effect, the new HTML Frames.

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Book Review

Book Cover: Tribes by Seth Godin

Seth Godin’s Tribes is an easy read once you get used to Godin’s scattershot prose. It is also a good primer on the idea of tribes: A group of people who connect with one another based on a shared interest or idea.

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Wiring A Web For Global Good

Photo: Gordon Brown

We’re at a unique moment in history, says UK Prime Minister Gordon Brown: we can use today’s interconnectedness to develop our shared global ethic — and work together to confront the challenges of poverty, security, climate change and the economy.

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